Bronze
Production & Post-Production
Virtual Reality
| Entrant: | FCB New York, New York |
| Brand: | Michelob ULTRA |
| Title: | "Lap of Legends" |
| Corporate Name of Client: | AB InBev, Michelob ULTRA |
| Client Company: | AB InBev, New York |
| Client Company VP of Creative: | Talita Andrade |
| Client Company VP Marketing: | Ricardo Marques |
| Client Company Brand Director: | Leah Saccoccio |
| Client Company Director Sports Marketing and Partnerships: | Dylan Ruby |
| Client Company Director, National Media: | Alexis Unwalla |
| Client Company Senior Brand Director: | Miles Ritenour |
| Client Companies Associate General Counsel - Anheuser-Busch: | Cara Stuckel/Erika Cohn |
| Client Company Brand Director of Digital: | Teresa Keeney |
| Client Company Senior Manager: | Sarah Ben-Zvi |
| Client Company Director of Experiential Marketing: | Matias Regenhardt |
| Client Company Sr. Director, Marketing Communications: | Lacey Clifford |
| Client Company Head of Media - Anheuser-Busch: | Juliana Wurzburger |
| Media Company: | Starcom, New York |
| Media Company Vice President, Content and Partnerships: | Mike DeSanti |
| Media Company Senior Vice President, Creative Experience: | Gerard Martin |
| Media Company Associate Director, Content: | Zena Gittens |
| Media Company Vice President, Strategy: | Justin Simon |
| Media Company Associate Director, Strategy: | Alex Nathanson |
| Media Company Director, Digital Investment: | Juli Marques |
| Media Company Associate Director, Digital Investment: | Ashley Gigante |
| Media Companies Associate Directors, Paid Social: | Kelly Lynn Chagnon/Corey E. Brown |
| Media Companies Analysts, Paid Social: | Isaac Aronoff/ Nicholas Galanti |
| Media Company Executive Vice President, Investment: | Kara Lazarus |
| Media Company Vice President, Investment: | Jaime Millman |
| Media Company Supervisor, Investment: | Alex Anderson |
| Media Company Associate Director, Investment: | Griffin Noake |
| PR Companies: | 3PM Agency, New York/Weber Shandwick, New York |
| PR Company Senior Vice President: | Peter Martin |
| PR Companies General Manager: | Elayza Gonzalez/Jake Spitz |
| PR Company Business Director: | Mara Rudolph |
| PR Company Account Executive: | Elena Holceker |
| Agency: | FCB New York, New York |
| Agency Global Creative Partner: | Danilo Boer |
| Chief Creative Officer: | Michael Aimette |
| Executive Creative Director: | Alexandre Abrantes |
| Creative Directors: | Thomas Mori/Jim Robbins |
| Associate Creative Directors: | Lara Polovina/David Green |
| Creative: | Simon Dolsten |
| Agency Head of Design: | Sy-Jenq Cheng |
| Agency Designers: | Eric Benitez/Simon Fernandes/Ella Hyunjoo Ahn/Vitor Hugo Favero |
| Agency Head of Production: | Nick Williams |
| Agency Director of Integrated Production: | Daniel Roversi |
| Agency Producer: | Jenna Ramon |
| Agency Editors: | Chris Monteiro/Jake Zimet/Andre Correa |
| Agency Project Managers: | Abby Kiefer/Samantha Sam/Lilly Sessions/Chelsea Harmon |
| Agency Chief Strategy Officer: | Todd Sussman |
| Agency Brand Strategist: | Michael Schonfeld |
| Agency Group Strategy Director: | Alex Beerden |
| Agency Strategy Director: | Jamie Rutherford |
| Agency Strategic Planner: | Dominique Thibault |
| Agency Account Executive: | Matthew Hamburg |
| Agency Account Supervisor: | Logan Butler |
| Agency Group Account Director: | Diana Gonzalez Cash |
| Agency Account Director: | Elisa Tanganelli |
| Agency Sr. Business Affairs Manager: | Jeff Robertson |
| Agency Director of Business Affairs: | Janice Katz |
| Agency Sr. Talent Manager: | Jewel Chandler |
| Agency Account Team: | Louis Carvell |
| Agency Account Manager: | Brian Sanchez |
| Agency Account Executive : | Gillian Bloom |
| Marketing Agency Company: | 160over90, New York |
| In-House Production Company: | 456 Studios |
| 456 Studios Lead Editor: | Breithner Monteiro |
| 456 Studios Archival Producer: | Lizzy Mcglynn |
| Production Company: | The Mill |
| Production Managing Director: | Angela Lupo |
| Director: | Andrew Proctor |
| 1st AD: | Ilgi Candar Dyer |
| Executive Producer: | Chris Connolly |
| Producers: | Katherine Miccio/Catherine M. Fischer/Ramya Shankar |
| Line Producers: | Swifty Hanrahan/Tim Tyrell |
| Production Designers: | Patrick Coleman/Fionna Lanning |
| 2D Artist: | David Piombino |
| CG Supervisor: | Steve Eisenmann |
| Production Company Executive Creative Director : | Gavin Wellsman |
| Production Company Head of Live Action : | Johnny Blick |
| Auto Racing Team Company: | Williams Racing, Grove, Oxfordshire |
| Williams Racing Senior Partner Manager: | Juliette Pelham |
| Williams Racing Head of Partnerships: | James Southerland |
| Williams Racing F1 Media Communication: | Rebecca Banks |
| Williams Racing Car Assembly Manager – Heritage: | Jim Barker |
| Williams Racing DIL Team Leader: | Andrew Newton |
| Williams Racing Partner Manager: | Charlie Raven |
| Williams Racing Team: | The Garage Crew |
| Archival Company: | Formula 1, London |
| FORMULA 1® Images Sales Account Manager Media Rights: | Holly Boyd |
| Footage/Images Companies Companies: | Motorsport Images, London/Getty Images, Chicago |
| Motorsport Images Sr. Account Manager: | Zoe Schafer |
| Getty Images Key Account Executive: | Tony Cassano |
| Footage Company: | The Duke Video Archive, Isle of Man |
| The Duke Video Archive Media Sales Manager: | Dave Bignel |
Description:
Through AI, VR, AR, machine learning, and telemetry, Lap of Legends broke the boundaries of digital craft — all while moving at 200 mph.
We blurred the physical and virtual worlds in the first-ever real-vs.-virtual F1 race. Logan Sargeant, a Williams Racing driver facing unimaginable career pressure, raced on a real track against AR avatars of his childhood racing heroes, powered by AI and machine learning.
This set a new standard for brands using technology to reach audiences.
By changing the game itself, we changed the way in which everyone will experience sports forever.