Bronze
Production & Post-Production
Direction
| Entrant: | Revolver, Sydney |
| Brand: | Channel 4 - Paralympic Games |
| Title: | "Considering What?" |
| Corporate Name of Client: | Channel 4 |
| Client Company: | Channel 4 , London |
| Agency: | 4Creative, London |
| Executive Creative Director: | Lynsey Atkin |
| Creatives: | Andy Vasey/Dan Warner |
| Agency Executive Producer: | Fiona Wright |
| Agency Senior Producer: | Lauren Holden |
| Production Companies: | Biscuit Filmworks, London/Revolver, Sydney |
| Director: | Steve Rogers |
| 1st AD: | Ben Gill |
| Production Company DA/2nd Unit Director: | James Murray |
| Production Company EP/Managing Director: | Rupert Reynolds-Maclean |
| Producer: | Simon Eakhurst |
| Director of Photography: | Daniel Landin |
| Head of Production: | Emily Atterton |
| Production Project Manager: | Luke Thornton |
| Production Company Wardrobe Stylist: | Hannah Edwards |
| Production Company Hair and Makeup Artist: | Natalie MacGowan Spencer |
| Post-Production Company: | Time Based Arts , London |
| VFX Supervisor: | Sheldon Gardner |
| Edit Facility: | Work Editorial , London |
| Editor: | Rich Orrick |
| Colorist: | Simone Grattarola |
| Sound Design Company: | Factory Studio Sound |
| Sound Designer: | Jon Clark |
| Casting Agent: | Hannah Birkett |
Description:
The campaign follows Channel 4 research that revealed a patronizing view of Paralympic athletes, with 59% of people saying they watch the Paralympic Games to “see athletes overcoming their disabilities,” and just 37% saying they watch for “exciting sporting competition.”
The work takes direct aim at that attitude, positioning Paralympians as elite athletes period, not elite “for someone like that” —battling gravity, friction and time, rather than their disabilities, in pursuit of Olympic gold.