Bronze
Integration
Use of Social Media
| Entrant: | Ogilvy UK, London |
| Brand: | My Life My Say |
| Title: | "You Already Vote, So Vote" |
| Corporate Name of Client: | My Life My Say |
| Client Company: | My Life My Say, London |
| Client Company Chief Executive: | Mete Coban |
| Client Company Head of Partnerships: | Dan Lawes |
| PR Company: | Ogilvy UK |
| Agency: | Ogilvy UK, London |
| Global Chief Creative Officer: | Liz Taylor |
| Chief Creative Officer: | Andre Laurentino |
| Agency Chief Executive Creative Director: | Jules Chalkley |
| Executive Creative Directors: | Nicola Wood/Andy Forrest |
| Agency Design Executive Creative Director: | Dave Towers |
| Senior Copywriters: | Dave Anderson/Ian Brassett/Adam Ronan/Alex Tizzard |
| Senior Art Directors: | Dave Anderson/Ian Brassett/Adam Ronan/Alex Tizzard |
| Agency Project Manager: | Lucy Stone |
| Agency Strategy Directors: | Bianca Novaes/Kirsty Roxburgh |
| Agency Account Director: | Gemma Ginsberg |
| Agency Consultant, Behavioural Science: | David Fanner/Mike Hughes |
| Agency Creative Strategic Officer, PR: | Charlie Coney |
| Agency Influence Creative Strategy Director: | Rachel Porter |
| Agency Influence Account Manager: | Madalena Meirelles |
| Production Company: | Hogarth, London |
| Production Company Senior Producer: | Zay Al-Saygh |
| Producer: | Eleanor Hardcastle |
| Post-Producer: | Leo Thornborough |
| Post-Production Companies Senior Video Editor & Motion Graphics Designer: | Ed O’Rourke/Grant Gilchrist |
Description:
Who better to encourage young people to vote, than the reality TV stars and shows they’ve already voted for? Using influencers, design elements and language from the biggest shows to encourage our audience to engage in elections. Demonstrating just how important and impactful voting can be. If you can take time out to vote for them, then you can vote on important issues in your life. The campaign was shared across all social platforms. Scannable OOH — inspired by reality TV shows — hit the streets, along with scannable cinema films, narrated by the iconic voice of Big Brother, shown across the country.
Combined earned reach of 1.7billion through national press. Generating more conversations and engagement on social platforms than any other Voter organisation’s campaign live at the same period. Making up 69% of the share of voice and surpassing the official registration campaign from the UK Government.
Under 34-year-olds represented 73.8% of the total registrations on deadline day. Over 113K people aged 18-34 registered to vote in just 24 hours of our campaign going live. A 350% surge compared to the day before and a 90% increase compared to the previous election.