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Entrant: Ogilvy, New York
Brand: Coca-Cola
Title: "Twisted"
Corporate Name of Client: The Coca-Cola Company
Client Company: The Coca-Cola Company
Client President: Selman Carega
Agency: Ogilvy, New York
Agency Chief Executive Officers: Laurent Ezekial, WPP Open X CEO
Global Chief Creative Officer: Liz Taylor
Chief Creative Officer: Samira Ansari
Executive Creative Director: Andrew Hunter
Creative Directors: Alice Teruzzi, Francesca Ferracini
Senior Copywriter: Peter McInnis
Senior Art Director: Woo Jae Yoon
Agency Chief Strategy Officer: Anibal Casso
Agency Strategy Director: Margaret Dick
Agency Account Supervisor: Eva Lampell
Production Company: Lobo
Executive Producers: Su Constantine, Lobo; Zach Pollakoff, Heavy Duty Projects
Producers: Vitor David, Lobo, BR
Head of Production: Dave Rolfe (Hogarth)
Client Company EVP & Global Chief Marketing Officer: Manolo Arroyo
Client Company Global Vice President Creative @ Coca-Cola: Islam ElDessouky
Client Company Chief Marketing LATAM, The Coca-Cola Company: Claudia Navarro
Client Company Vice President of Marketing Coca-Cola Trademark: Ulises Ramirez Bourget
Client Company Global VP of Integrated Marketing Experience (IMX): Vijay Parasuraman
Client Company Senior Director Creative Strategy Coca-Cola LATAM: Luciana Mendes
Client Company Creative Strategist: Yanina Bentancor
Client Company Director, Trademark Counsel: Manuel Salgado
Client Company Internal Comms & Brand PR South Latin Coordinator: Rodrigo Mascarenhas
Client Company Senior Media Manager: Maria Luisa Kruel
Client Company Senior Director Media Consumer & Shopper South Zone LATAM: Carla Dart
Client Company Marketing Director, Brand Lead Brazil: Mariana David
Client Company Front Line Marketing Director, Argentina & Uruguay: Gabriela Carracedo
Client Company Front Line Marketing Director, Argentina & Uruguay: Maria Victoria Castagnino
Client Company Manager Media Planning, South Zone LATAM: Florencia Ciani
Client Company Senior Director Legal Counsel: Charlotte Murphy
Client Company Senior Director, Sustainability Communications: Ana Zenatti
Client Company Senior Director I, Trademark Counsel: Leah Feinman
Client Company Director, Brand Public Relations: Amy Selwood
Client Company Senior Director, Content & Creative, Coca-Cola: Chase Abraham
Client Company Senior Manager, Coca-Cola Creative: Pauline Enahora
Client Company Senior Content Director, Coca-Cola: Yugo Motta Aragao
Agency Global Executive Creative Director: Guillermo Vega
Agency Global Client Lead: Liam Parker
Agency Executive Group Director: Shani Athureliya
Production Company Executive Producer, Hogarth: Dena Lenard
Agency Global Deputy Chief Creative Officer: Joe Sciarrotta
Agency Senior Project Manager: Sarah Scardillo
Agency CEO, LATAM: Horacio Genolet
Agency Creative Ops & PM: Justin Gitterman
Agency Global CEO, Ogilvy PR: Juliana Richter
Agency Global Head of Consumer PR: Matt Buchanan
Agency Head of Consumer PR, Ogilvy UK: Jane Fearly
Production Company Managing Partner, Lobo, BR: Luis Ribeiro
Agency WPP Open X, Global Chief Creative Officer: Andrew Keller

Description:
Coca-Cola aims to recycle a bottle or can for each one they sell by 2030. The Coca-Cola logo is recognized by 94% of the world’s population. The objective was to use the brand’s famous identity to telegraph the importance of recycling in the most impactful way. So, we decided to break our very strict brand guidelines and crush Coca-Cola’s iconic logo to inspire people to recycle every single can.