Silver
Integration
Beverages
| Entrant: | Wieden + Kennedy London, London |
| Brand: | Kahlúa Coffee Liqueur |
| Title: | "Feliz St Patrick's Day" |
| Corporate Name of Client: | Pernod Ricard |
| Client Company: | The Absolute Group, Stockholm |
| Chief Marketing Officer: | Craig van Niekerk |
| Head of Global Brand Marketing: | Filip Kiisk |
| Client Account Director: | Giancarlo Martins |
| Client Company Creative Content Director: | Greg West |
| Client Company Creative Content Manager: | Ned Patterson |
| Agency: | Wieden + Kennedy London, London |
| Agency President: | Ryan Fisher |
| Chief Creative Officers: | Ana Balarin/Hermeti Balarin |
| Creative Directors: | Freddy Taylor/Philippa Beaumont |
| Creatives: | Charlie Hood/Liam Abraham |
| Agency Design Director: | Phil Rosier |
| Agency Designer: | Ananya Mohan |
| Agency Studio Artworker: | Sophia Anastasiou |
| Agency Head of Production: | Rich Adkins |
| Agency Senior Producer: | Aurelie Livera |
| Agency Producer: | Lea Georgiev |
| Agency Chief Strategy Officer: | Dan Hill |
| Agency Group Account Director: | Ollie Pym |
| Agency Account Director: | Emily Gower |
| Agency Planning Directors: | Brian Ritter/Anjali Patel |
| Agency Planner: | Melanie Eckersley |
| Production Company: | Wrack (W+K London), London |
| Director: | Michael Lennox |
| 1st AD: | Barry Coldham |
| Executive Producer: | Jennifer Lawlor |
| Producer: | Clara Bennett |
| Director of Photography: | Ray Coates |
| Production Designer: | Georgia Shelton |
| Production Project Manager: | Sam Linzell |
| VFX Company: | We are Covert, London |
| Editor: | Alan Scott-McCarthy |
| Colorist: | Florian Metzner |
| Sound Designer: | Tom Guest |
| Music Production Company: | Twenty Below, London |
| Music Composer: | Guy Farley |
Description:
The recent boom of the Espresso Martini gave us an opportunity. If Kahlúa could become synonymous with it, there were no limits to how big the brand could be. So our brief was to make Kahlua famous for the Espresso Martini…
Sometimes big ideas can come from complex, intelligent insights and cultural nuances. And sometimes it can come from the fact that Espresso Martinis look like Stout.
Inspired by the visual similarity, we created a campa ign that mimicked the world of famous stout, G*******. We launched on St Patrick’s day, a day we usually don’t get a look in on.
Our approach for influencers was simple. Fill the campaign with all the type of people who love, and you associate with a certain world famous stout (basically the Irish) and have them share it with more Irish people.
We featured beloved Irish comedy social influencers, Tadhg Fleming and and his dad Derry, @shitlondonguinness (drinking a shit pint), @beautifulpints, former Irish rugby captain, Rory Best and plenty more black and creamy drinkers.
Ultimately by leaning into the world of a certain famous stout influencers wherever we could we were able to legitimize our place in St Paddy’s Day.