Gold
Direct
Good and Purpose
| Entrant: | Havas Worldwide India, India |
| Brand: | Times Of India |
| Title: | "Ink Of Democracy" |
| Client Companies: | Times Of India, New Delhi/Bennett Coleman and Company Limited, New Delhi |
| Client President: | Surinder Chawla |
| Chief Marketing Officer: | Rajeev Doval |
| Client Head of Brand Marketing: | Sagnik Ghosh |
| Senior Client Brand Managers: | Shambhavi Mishra/Rakesh Thakur |
| Agency: | Havas Worldwide India, India |
| Agency Joint MD & Chief Creative Officer: | Anupama Ramaswamy |
| Associate Creative Director: | Ravinder Kumar |
| Creative: | Soham Ghosh |
| Agency Senior Vice President - Client Servicing: | Avinash Chandra |
| Agency Business Director: | Avinash Chandra |
| Agency Account Director: | Annie Joshi |
| Agency Group Head - Copy: | Soham Ghosh |
Description:
India, the world’s largest democracy witnessed 33% less voter turnout in the previous elections. So, as the nation got ready for another landmark election in 2024, the future of the country was hanging in the balance.
The Election Commission of India wanted to make an appeal to move the eligible voting population of India to action and exercise their right to vote on the election day. The campaign needed to address every Indian, urging them to step out of their homes and vote for the country.