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Design
Poster Campaign

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Entrant: No Fixed Address, Toronto
Brand: Doki Doki
Title(s): "Pong Pong", "Pow Pow", "Waka Waka", "Zoom Zoom"
Corporate Name of Client: Doki Doki
Client President: Michel Labrecque
Client Companies Music and Sound Design: William Dakin/Alex Bernatchez
Agency: No Fixed Address, Toronto
Agency President: Priyanka Goswami
Chief Creative Officers: Alexis Bronstorph/Kelsey Horne
Executive Creative Director: Stuart Macmillan
Creative Director: Jean-Philippe Dugal
Agency Designer: Jean-Philippe Dugal
Agency Production Artist: Gavin Gillespie
Agency Production Manager: Sheila Jacklin
Agency Stylist: Mary Lynn Kimberly
Agency Makeup and Hair Stylist: Mayssa Bahmed
Agency Strategic Planner: Renaud Gingras Debien
Agency Account Director: Nicole de Ravel
Motion Designer: Catherine Camiré
Photographer: Pierre-Nicolas Lessard

Description:
Doki Doki’s “Posters You Can Hear" campaign uses sound as a graphic device to create an infinite audio universe that pays tribute to classic video games, launching an unknown audio studio from Quebec City onto the international stage.

The campaign's distinctive graphic approach captured the attention of the global gaming and design communities, instantly establishing the Doki Doki brand as a player in the international video game industry.