Silver
Poster
Craft - Typography Campaign
| Entrant: | No Fixed Address, Toronto |
| Brand: | Doki Doki |
| Title: | "Posters You Can Hear" |
| Corporate Name of Client: | Doki Doki |
| Client President: | Michel Labrecque |
| Client Companies Music and Sound Design: | William Dakin/Alex Bernatchez |
| Agency: | No Fixed Address, Toronto |
| Agency President: | Priyanka Goswami |
| Chief Creative Officers: | Alexis Bronstorph/Kelsey Horne |
| Executive Creative Director: | Stuart Macmillan |
| Creative Director: | Jean-Philippe Dugal |
| Agency Designer: | Jean-Philippe Dugal |
| Agency Production Artist: | Gavin Gillespie |
| Agency Production Manager: | Sheila Jacklin |
| Agency Stylist: | Mary Lynn Kimberly |
| Agency Makeup and Hair Stylist: | Mayssa Bahmed |
| Agency Strategic Planner: | Renaud Gingras Debien |
| Agency Account Director: | Nicole de Ravel |
| Motion Designer: | Catherine Camiré |
| Photographer: | Pierre-Nicolas Lessard |
Description:
Doki Doki’s “Posters You Can Hear" campaign uses sound as a graphic device to create an infinite audio universe that pays tribute to classic video games, launching an unknown audio studio from Quebec City onto the international stage.
The campaign's distinctive graphic approach captured the attention of the global gaming and design communities, instantly establishing the Doki Doki brand as a player in the international video game industry.