Silver
Direct
Good and Purpose
| Entrant: | Havas Costa Rica, San Antonio |
| Brand: | La Prensa Newspaper |
| Title: | "Reprinting Nica" |
| Corporate Name of Client: | La Prensa Newspaper |
| Client Company: | La Prensa Newspaper |
| Media Planner: | Gabriela Navas Zamora |
| Agency: | Havas Costa Rica, San Antonio/BETC HAVAS, Sao Paulo |
| Chief Creative Officers: | Josafat Padilla Vega/Erh Ray |
| Agency VP Creative Director: | Marcelo Bruzzesi |
| Executive Creative Director: | Nelson Moya Alvarado |
| Creative Directors: | Juliano Almeida/Luiz Gimenes (Libra)/Flavio Tamashiro/Roberto Morales/Yeudy Guido Arce |
| Creatives: | Jose Dolores Medina Cabrera/Sebastian Quiros Solis |
| Agency Graphic Designers: | Carolina Rojas Carillo/Miguel Campos Pargana/Jose Campos Monge |
| Agency Head of Production: | Ana Paula Casagrande |
| Agency Producer: | Paula Pereira |
| Agency Editor: | Gabriel Aparecido Barbosa |
| Agency Motion Designer: | Joao Henrique Leao |
| Agency Account Team: | Douglas Jimenez DiPalma |
| Agency Planners: | Eduardo Ruiz Mora/Daniel Gonzalez Castro |
| Production Company: | Fulfierros, San Jose |
| Sound Design Company: | Punch Audio, Sao Paulo |
| Sound Design Executive Producer: | Lili D.Aragoni |
| Sound Designers: | Ale Pais/Gabi Takan/Cristiane Oliveira/Karina Coviello |
| Sound Mixers: | Gustavo Guanaes/Ian Sierra/Rodrigo Tuche |
| Music Producers: | Mariano Alvarez/Andre Namur |
Description:
We needed to reconnect with Nicaraguans in a way that would touch an emotional core that would transcend all generations.
After four years of being the only country without print media we were going to return to work in Nicaraguan territory. We found the possibility of entering Nicaragua’s San Juan River through Costa Rica, in a fishing boat.
We were able to edit and publish in dictatorship's territory, without he noticing it, and thus exiled journalists returned to their country to do what they do best: tell the truth.
Also,distribution was totally organic through WhatsApp and Telegram groups of Nicaraguans,making them the distribution chain and also the printing presses.
Please, click to access the original material: https://www.laprensani.com/edicion98aniversario