Bronze
Production & Post-Production
Cinematography
Entrant: | Grabarz & Partner, Hamburg |
Brand: | Porsche |
Title: | "Dua Lipa X Porsche: The All-Electric Macan" |
Corporate Name of Client: | Porsche |
Client Company: | Dr. Ing. h.c. F. Porsche AG |
Chief Marketing Officer: | Robert Ader |
Senior Client Brand Manager: | Dominique Tascioglu |
Client Marketing Director: | Oliver Hoffmann |
Media Company: | phd Global |
Agency: | Grabarz & Partner |
Agency Chief Executive Officer: | Julica Hauke |
Chief Creative Officer: | Ralf Heuel |
Executive Creative Directors: | Robert Jung/Matthias Preuß |
Creative Directors: | Dua Lipa/Clément Durou |
Senior Copywriter: | Andrew McEvoy |
Copywriter: | Marcio Bittencourt |
Art Directors: | Lucas Osis/Alberto Espeja |
Agency Producer: | Axel Leyck |
Agency Account Executives: | Sarah Pack/Florian Kruse |
Agency Account Director: | Leïla Chapelle Aïsa |
Production Company: | Iconoclast Germany |
Director: | Clément Durou - WAFLA |
Executive Producer: | Alexis Delanoue |
Producers: | Björn Krüger-Levy/Jens Maier-Rothe |
Cinematographer: | Arnaud Potier |
Post-Production Company: | Firm Studio |
Post-Producer: | Jérémie Oiry |
Editors: | Antoine Deslandes/Luca Röser |
Sound Design Company: | Studio Funk Hamburg |
Sound Design Producer: | Jochen Kömpe |
Description:
The task was to introduce young and especially female audiences to the Porsche brand and the new all-electric Porsche Macan - in the most authentic and credible way possible.
Solution: Instead of making a film WITH Dua Lipa, we made a film BY Dua Lipa. We gave the pop powerhouse the task of staging a film for the sports car brand that reflects her world and her imagination and that a luxury brand like Porsche would normally never realise.
The pop mega-star both co-wrote and co-directed the film, making her debut in the advertising industry.