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Entrant: Grabarz & Partner, Hamburg
Brand: Porsche
Title: "Dua Lipa X Porsche: The All-Electric Macan"
Corporate Name of Client: Porsche
Client Company: Dr. Ing. h.c. F. Porsche AG
Chief Marketing Officer: Robert Ader
Senior Client Brand Manager: Dominique Tascioglu
Client Marketing Director: Oliver Hoffmann
Media Company: phd Global
Agency: Grabarz & Partner
Agency Chief Executive Officer: Julica Hauke
Chief Creative Officer: Ralf Heuel
Executive Creative Directors: Robert Jung/Matthias Preuß
Creative Directors: Dua Lipa/Clément Durou
Senior Copywriter: Andrew McEvoy
Copywriter: Marcio Bittencourt
Art Directors: Lucas Osis/Alberto Espeja
Agency Producer: Axel Leyck
Agency Account Executives: Sarah Pack/Florian Kruse
Agency Account Director: Leïla Chapelle Aïsa
Production Company: Iconoclast Germany
Director: Clément Durou - WAFLA
Executive Producer: Alexis Delanoue
Producers: Björn Krüger-Levy/Jens Maier-Rothe
Cinematographer: Arnaud Potier
Post-Production Company: Firm Studio
Post-Producer: Jérémie Oiry
Editors: Antoine Deslandes/Luca Röser
Sound Design Company: Studio Funk Hamburg
Sound Design Producer: Jochen Kömpe

Description:
The task was to introduce young and especially female audiences to the Porsche brand and the new all-electric Porsche Macan - in the most authentic and credible way possible.

Solution: Instead of making a film WITH Dua Lipa, we made a film BY Dua Lipa. We gave the pop powerhouse the task of staging a film for the sports car brand that reflects her world and her imagination and that a luxury brand like Porsche would normally never realise.

The pop mega-star both co-wrote and co-directed the film, making her debut in the advertising industry.