Silver
Production & Post-Production
Direction
| Entrant: | Grabarz & Partner, Hamburg |
| Brand: | Porsche |
| Title: | "Dua Lipa X Porsche: The All-Electric Macan" |
| Corporate Name of Client: | Porsche |
| Client Company: | Dr. Ing. h.c. F. Porsche AG |
| Chief Marketing Officer: | Robert Ader |
| Senior Client Brand Manager: | Dominique Tascioglu |
| Client Marketing Director: | Oliver Hoffmann |
| Media Company: | phd Global |
| Agency: | Grabarz & Partner |
| Agency Chief Executive Officer: | Julica Hauke |
| Chief Creative Officer: | Ralf Heuel |
| Executive Creative Directors: | Robert Jung/Matthias Preuß |
| Creative Directors: | Dua Lipa/Clément Durou |
| Senior Copywriter: | Andrew McEvoy |
| Copywriter: | Marcio Bittencourt |
| Art Directors: | Lucas Osis/Alberto Espeja |
| Agency Producer: | Axel Leyck |
| Agency Account Executives: | Sarah Pack/Florian Kruse |
| Agency Account Director: | Leïla Chapelle Aïsa |
| Production Company: | Iconoclast Germany |
| Director: | Clément Durou - WAFLA |
| Executive Producer: | Alexis Delanoue |
| Producers: | Björn Krüger-Levy/Jens Maier-Rothe |
| Cinematographer: | Arnaud Potier |
| Post-Production Company: | Firm Studio |
| Post-Producer: | Jérémie Oiry |
| Editors: | Antoine Deslandes/Luca Röser |
| Sound Design Company: | Studio Funk Hamburg |
| Sound Design Producer: | Jochen Kömpe |
Description:
The task was to introduce young and especially female audiences to the Porsche brand and the new all-electric Porsche Macan - in the most authentic and credible way possible.
Solution: Instead of making a film WITH Dua Lipa, we made a film BY Dua Lipa. We gave the pop powerhouse the task of staging a film for the sports car brand that reflects her world and her imagination and that a luxury brand like Porsche would normally never realise.
The pop mega-star both co-wrote and co-directed the film, making her debut in the advertising industry.