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Entrant: BBDO LA, Los Angeles
Brand: AT&T
Title: "Sleep with Rain"
Corporate Name of Client: AT&T
Client Company: AT&T , Dallas
Chief Marketing Officer: Kellyn Smith Kenny
Client Head of Brand Marketing: Valerie Vargas/Janna Ducich/Robert Boyanovsky/Mark Wright/Richard Beale
Senior Client Brand Managers: John Starkweather/Andrea Stebenne-Guiltinan/Melissa Cappabianca/Jennifer Van Buskirk
Client Marketing Directors: Amy Santillana/Andriana de la Vega/Taylor Conklin/Alicia Joseph/Shanna Bairrington/Michelle Aman/Jessica Swain/Alyssa McGovern/Mary Yuan
Clients: Rachel Rhodes/Crystal Hermond/Tom Duerr/Heather Rucker
Media Company: Hearts & Science, Dallas
Media Chief Strategy Officer: Chris Stanger
Media Strategy Directors: Mary Anne Geiger/Pam Amir/Colton Moisan/Jordan Bundy/Mary Morgan Swaney/Kaila Roti/Kaitlyn McInnis/Youna Kim/Nicholas Salese/Kristina Mazzamuto/Nick Youngman/Stacy Grossi/Mark Guzik/Haley Rohrer/Robert Hunt/Hannah Reens/Anant Veeravalli/Kristin Scholer/Alan Lazenbnik
Media Buyer: Matt Romansky
PR Company: Ketchum, New York
PR Company General Manager: Melissa Kinch
PR Company Account Manager: Kelsey Kolisek
PR Companies Account Executive(s): Summer Sinnett/Brenna Cockerill/Catherine Puppe
PR Companies Business Director(s): Kevin Oates/Sean Flynn/Ashley Movshovich
Agency: BBDO LA, Los Angeles/Critical Mass, Dallas
Agency President: Rachel Nairn
Chief Creative Officer: Matt Miller
Executive Creative Directors: Ash Tavassoli/Rafa Gonzaga
Group Creative Directors: Carissa Levine/Jose Eslinger
Creative Directors: Jordan Molloy//Chris Santaiti/Terry Lee/Arion Lapuz
Associate Creative Directors: Jazz Cabau/Juan David Arboleda/Ben Benchitrit/Jaymie Senga
Copywriter: John Olson
Art Directors: Alice Sladek/Felix Lundqvist
Agency Designers: Mateo Hernandez/Ryan Leason
Agency Director of Integrated Production: Andrew Tucci
Agency Executive Producers: Matt Marty/Ashlye Vaughan/Hannah Thompson
Agency Senior Producers: Sylvia Brach/Tommy Costello
Agency Producers: Marinna Breda/Sahar El-Kadri/Xavier Cuadra
Agency Creative Technologist: Euro Rincon
Agency Production Managers: Ashley Lipham/Michele Tonogan/Harvey Lewis
Agency Chief Strategy Officer: Tim Millar
Agency Strategic Planners: Sahar Mehdi/Noah Cook
Agency Strategy Directors: Trae Watlington/Enda Conway
Agency Business Directors: Sha Shroff/David Matzker
Agency Account Executives: Anna Medley/Abby Osborne/Sarah Wright/Tricia Santos
Agency Account Supervisors: Niki Lohr/Mariah Garner
Agency Account Directors: Rose Freitag/David Jacks/Elisabeth McMenamy
Agency Planners: Beeb Mackie/Tianna Balodis
Digital Agency Company: Critical Mass, Calgary
Production Company: Smuggler, Los Angeles
Director: Mark Molloy
1st AD: Adam Feil
Executive Producers: Patrick Milling-Smith/Brian Carmody/Sue Yeon Ahn
Producer: Kristin Porter
Director of Photography: Quito Cooksey
Head of Production: Alex Hughes/Chad Alburtis
Production Project Managers: Darby Pearson/Michelle Martini
Post-Production Company: Work Editorial, Los Angeles
Executive Post-Producers: Gabrielle Page/Remy Foxx/Marlo Baird
Post-Producer: Samanta Axelrod
VFX Company: Jane TV, Los Angeles
VFX Producers: Rich Rama/Jackson Rogers
Motion Designer: Cadu Macedo
Flame Artists: David Parker/Jameson DeSantis/Cole Schreiber/Westley Sarokin
Animation Executive Producer: Ben Sposato
Animation Director: Daniel Piwowarczyk
Editors: Stewart Reeves/Martin Leroy/Niles Howard
Assistant Editors: Jennifer Losch/Jake Nokovic
Sound Design Company: Lime, Los Angeles
Sound Design Producer: Susie Boyajan
Sound Designers: Michael Anastasi/Michael Baran
Sound Mixers: Zac Fisher/Tom Paolantonio
Audio Engineer: Klaudia Bennett
Music Production Company: Free Run Artists , Los Angeles
Music Composer: Cristobal Tapia de Veer
Photography Studio: ADLA, Los Angles
Photographer: Embry Rucker
Retoucher: Gretchen Hilmer

Description:
Running a small business is hard. It’s full of challenges that keep owners and decision-makers up at night worried about a lot of things, from inflation to connectivity.

And with small business enthusiasm at a 10-year low, AT&T Business did the unexpected: we reunited the group famous for being terrible at running a business and launched a new company with them.

Because if we can help their dream of running a business come true, we can help anyone. While B2B campaigns are often unrealistically positive, we tapped into real business owners’ anxieties and transformed them into laughs and entertainment.