Finalist
Use of Social Media & Influencers
Tone of Voice
Entrant: | BBDO LA, Los Angeles |
Brand: | AT&T |
Title: | "Sleep with Rain" |
Corporate Name of Client: | AT&T |
Client Company: | AT&T , Dallas |
Chief Marketing Officer: | Kellyn Smith Kenny |
Client Head of Brand Marketing: | Valerie Vargas/Janna Ducich/Robert Boyanovsky/Mark Wright/Richard Beale |
Senior Client Brand Managers: | John Starkweather/Andrea Stebenne-Guiltinan/Melissa Cappabianca/Jennifer Van Buskirk |
Client Marketing Directors: | Amy Santillana/Andriana de la Vega/Taylor Conklin/Alicia Joseph/Shanna Bairrington/Michelle Aman/Jessica Swain/Alyssa McGovern/Mary Yuan |
Clients: | Rachel Rhodes/Crystal Hermond/Tom Duerr/Heather Rucker |
Media Company: | Hearts & Science, Dallas |
Media Chief Strategy Officer: | Chris Stanger |
Media Strategy Directors: | Mary Anne Geiger/Pam Amir/Colton Moisan/Jordan Bundy/Mary Morgan Swaney/Kaila Roti/Kaitlyn McInnis/Youna Kim/Nicholas Salese/Kristina Mazzamuto/Nick Youngman/Stacy Grossi/Mark Guzik/Haley Rohrer/Robert Hunt/Hannah Reens/Anant Veeravalli/Kristin Scholer/Alan Lazenbnik |
Media Buyer: | Matt Romansky |
PR Company: | Ketchum, New York |
PR Company General Manager: | Melissa Kinch |
PR Company Account Manager: | Kelsey Kolisek |
PR Companies Account Executive(s): | Summer Sinnett/Brenna Cockerill/Catherine Puppe |
PR Companies Business Director(s): | Kevin Oates/Sean Flynn/Ashley Movshovich |
Agency: | BBDO LA, Los Angeles/Critical Mass, Dallas |
Agency President: | Rachel Nairn |
Chief Creative Officer: | Matt Miller |
Executive Creative Directors: | Ash Tavassoli/Rafa Gonzaga |
Group Creative Directors: | Carissa Levine/Jose Eslinger |
Creative Directors: | Jordan Molloy//Chris Santaiti/Terry Lee/Arion Lapuz |
Associate Creative Directors: | Jazz Cabau/Juan David Arboleda/Ben Benchitrit/Jaymie Senga |
Copywriter: | John Olson |
Art Directors: | Alice Sladek/Felix Lundqvist |
Agency Designers: | Mateo Hernandez/Ryan Leason |
Agency Director of Integrated Production: | Andrew Tucci |
Agency Executive Producers: | Matt Marty/Ashlye Vaughan/Hannah Thompson |
Agency Senior Producers: | Sylvia Brach/Tommy Costello |
Agency Producers: | Marinna Breda/Sahar El-Kadri/Xavier Cuadra |
Agency Creative Technologist: | Euro Rincon |
Agency Production Managers: | Ashley Lipham/Michele Tonogan/Harvey Lewis |
Agency Chief Strategy Officer: | Tim Millar |
Agency Strategic Planners: | Sahar Mehdi/Noah Cook |
Agency Strategy Directors: | Trae Watlington/Enda Conway |
Agency Business Directors: | Sha Shroff/David Matzker |
Agency Account Executives: | Anna Medley/Abby Osborne/Sarah Wright/Tricia Santos |
Agency Account Supervisors: | Niki Lohr/Mariah Garner |
Agency Account Directors: | Rose Freitag/David Jacks/Elisabeth McMenamy |
Agency Planners: | Beeb Mackie/Tianna Balodis |
Digital Agency Company: | Critical Mass, Calgary |
Production Company: | Smuggler, Los Angeles |
Director: | Mark Molloy |
1st AD: | Adam Feil |
Executive Producers: | Patrick Milling-Smith/Brian Carmody/Sue Yeon Ahn |
Producer: | Kristin Porter |
Director of Photography: | Quito Cooksey |
Head of Production: | Alex Hughes/Chad Alburtis |
Production Project Managers: | Darby Pearson/Michelle Martini |
Post-Production Company: | Work Editorial, Los Angeles |
Executive Post-Producers: | Gabrielle Page/Remy Foxx/Marlo Baird |
Post-Producer: | Samanta Axelrod |
VFX Company: | Jane TV, Los Angeles |
VFX Producers: | Rich Rama/Jackson Rogers |
Motion Designer: | Cadu Macedo |
Flame Artists: | David Parker/Jameson DeSantis/Cole Schreiber/Westley Sarokin |
Animation Executive Producer: | Ben Sposato |
Animation Director: | Daniel Piwowarczyk |
Editors: | Stewart Reeves/Martin Leroy/Niles Howard |
Assistant Editors: | Jennifer Losch/Jake Nokovic |
Sound Design Company: | Lime, Los Angeles |
Sound Design Producer: | Susie Boyajan |
Sound Designers: | Michael Anastasi/Michael Baran |
Sound Mixers: | Zac Fisher/Tom Paolantonio |
Audio Engineer: | Klaudia Bennett |
Music Production Company: | Free Run Artists , Los Angeles |
Music Composer: | Cristobal Tapia de Veer |
Photography Studio: | ADLA, Los Angles |
Photographer: | Embry Rucker |
Retoucher: | Gretchen Hilmer |
Description:
Running a small business is hard. It’s full of challenges that keep owners and decision-makers up at night worried about a lot of things, from inflation to connectivity.
And with small business enthusiasm at a 10-year low, AT&T Business did the unexpected: we reunited the group famous for being terrible at running a business and launched a new company with them.
Because if we can help their dream of running a business come true, we can help anyone. While B2B campaigns are often unrealistically positive, we tapped into real business owners’ anxieties and transformed them into laughs and entertainment.