Bronze
Design
Craft - Typography
| Entrant: | Happy People Project, Istanbul |
| Brand: | TUGFO |
| Title: | "TUGFO 2024" |
| Corporate Name of Client: | The Turkish National Youth Philharmonic Orchestra |
| Client Company: | The Turkish National Youth Philharmonic Orchestra, Istanbul |
| Client President: | Cem Mansur |
| Client Creative Director: | İlkay Yıldız |
| Agency: | Happy People Project, Istanbul |
| Executive Creative Director: | Atilla Karabay |
| Creative Director: | Şadi Akbulak |
| Agency Motion Designer: | Şevval Mert |
| Agency Account Supervisor: | Şenay Elvan Duman |
Description:
The Turkish National Youth Philharmonic Orchestra is formed annually by auditioning young musicians between the ages of 15 and 21 from different conservatories nationwide.
These remarkably young musicians, despite their age, perform challenging classical music pieces on the most prestigious stages of Europe with famous soloists. This dynamic orchestra breaks the “outdated” perception of classical music in Turkey and Europe.
We decided to honour them and designed the world's first typeface that can be read and written in both miniscule and majiscule to identify musicians who have 'achieved great things despite their young age' and to highlight the musical development of young composers.
The new visual world we created attracted the attention of both the public and young musicians and inspired them to write new great success stories in the future.