Our mission was to ensure that these athletes' stories would not be silenced by their untimely deaths. We aimed to give these fallen athletes a voice and a platform to complete the journeys they had started.

Creative Idea:?At the 2024 Summer Olympic Games, Ukraine presented ‘The Revived’ — the first-ever digital Olympic team composed of athletes who fell victim to the war.

‘The Revived’ team was presented in a heart-shattering online film, focused on its main hero — Maksym Halinichev, a prominent 22 y.o. Ukrainian boxer who was killed defending his country on the battlefield.

Using generative AI, we digitally "revived" Maksym and five other fallen athletes, allowing them to symbolically compete in the Olympic events they had been preparing for.

Execution:?Through advanced AI, we trained our own AI model and recreated the athletes’ physical appearances and voices, enabling them to show up and speak up during the Olympic Games via our online film.

Thanks to the most recent AI technologies, the visual resemblance of the characters was uncanny, which kept the tension till the very end of the movie, and amplified our message.

Impact: ‘The Revived’ became the first commemoration project that not only honors the fallen but helps them achieve their goals — representing Ukraine at the Olympic Games.

This campaign wasn’t just about a good film — it was about giving these athletes the chance to finish what they had started, while drawing attention to the devastating impact of war. More importantly, the campaign was tied to a fundraising initiative aimed at supporting de-mining efforts in Ukraine, contributing to the country’s recovery and saving lives.

‘The Revived’ sparked widespread engagement and discussion. Even during a time of saturated sports coverage, the campaign’s innovative use of AI and the main character’s heartbreaking story were widely covered in the media by notable outlets such as the Washington Post, Forbes, Frankfurter Allgemeine Zeitung, WDR, Welt, Das Erste, etc. Social media users shared the film, creating a groundswell of emotional and financial support for de-mining efforts.