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Entrant: TBWA\Health Collective, New York
Brand: Moderna
Title: "Ashe Versus"
Corporate Name of Client: Moderna, Inc.
Client Companies: Moderna, Inc., Cambridge
Chief Marketing Officer: Kate Cronin
Senior Client Brand Manager: Colleen Hussey
Client Account Director: AJ Casale
Client Account Manager: Jenna Billings
Agency: TBWA\Health Collective, New York
Global Chief Creative Officer: Jonathan Isaacs
Executive Creative Director: Bruno Bomediano
Group Creative Director: Lisa Savage
Creative Directors: Victor Toyofuku/Mateus Coelho
Agency Designer: Tiago Pinheiro
Agency Executive Producer: Jonathan Cohen
Agency Project Manager: Sabrina Braylovsky
Agency Managing Partner: Carlene Esposito
Agency Associate Managing Partner: Paul Sullivan
Agency Senior Account Executive: Tran Nguyen
Agency Account Director: Matt Clark
Agency Head of Strategy: Rogério Colantuono
Production Company: The Youth, Curitiba
Director: Duran Sodré
1st AD: Milton Oliveira
Executive Producer: Carol Cherobim
Directors of Photography: Yuri Maranhão/Leonardo Salomão
Production Designer: Martino Piccinini
Production Project Managers: Claudia Cavalheiro/Camila Pires/Estevan Hernandes
Production Assistants: Lu Krasa/Pedro Paulo Bueno/Leonardo Ogibowski/Renan Guimarães/Andressa Tszesnioski/Daphne Locatelli/Maria Angelica Veloso
Gaffer: Marlon Rocha (Sagui)
Grip: Dallamares Wychoscki
Best Boy: Davison Wychoscki (Bolacha)/Cézar Elias Moreira/Júlio Cesar Fernandes/Gustavo Salviano/Cleverson Gomes (Zero)
Post-Production Company: Colossal, São Paulo
Executive Post-Producer: Daniel Maia
Post-Producer: Mauricio Kazu Yamashita
VFX Supervisor: Rodrigo Stradiotto
Animation Directors: Maldita (Vinicius Kluge/Rafael Monti)
Animators: Rodrigo Numecaniq/André Ruivo/Josias Bosio/Diones Ignacio/Anderson Omori/Gabriel Chagas/Bremo/Alan Jose Dias/Guadalupe
Editor: João Machado
Music Production Company: Satelite Áudio, São Paulo
Music Executive Producers: Roberto Coelho/Kito Siqueira/Hurso Ambrifi
Music Producers: Roberto Coelho/Hurso Ambrifi/Thiago Colli/Charly Coombes/Koitty
Music Supervisor: Alexandre Avicena
Casting Agent: Renata Scheidt
Artists: Marilia Mafe/Diogo Saraiva/Fabio Miraglia/Bruno Rosal/Fernando Nas/Diox/Lucas Oliveira
Illustrator: Marilia Mafe
Retoucher: Livia Rabelo

Description:
With breakthrough COVID-19 mRNA vaccines and a transformative research pipeline, Moderna is a true agent of change. To promote their US Open sponsorship and kick off the Covid vaccination season, we highlighted the story of tennis legend Arthur Ashe.

For the first time, a major brand shed a raw light on Ashe's story and achievements, resonating deeply with Moderna's audience of tennis fans, sports enthusiasts, and equality supporters.

The film, the centerpiece of Moderna's US Open Sponsorship, depicted a match between a live-action Arthur Ashe and animated representations of his life's challenges, from segregated courts to his US Open victory, apartheid, heart surgery, and HIV.

Using mixed techniques like digital and analog images, 2D animation, and stop motion, we maximized impact on a reduced budget and honored Ashe's legacy with a diverse and passionate creative team who ensured every detail reflected his life and image authentically.