Press Releases Winners Excel Statues/Logos Purchase Awards

Grand LIA
Audio & Radio

Click a thumbnail to change media.




Back to Results
Entrant: Area 23, an IPG Health Company, New York
Brand: Siemens Healthineers
Title: "Magnetic Stories"
Where was this broadcast?: Siemens Healthineers MRI machines in CUF hospitals.
Corporate Name of Client: Siemens Healthineers
Client Company: Siemens Healthineers, Lisbon
Publishing Company: Grupo Leya, Lisbon
Agency: Area 23, an IPG Health Company, New York
Agency Global Creative Partner: Danilo Boer
Chief Creative Officer: Tim Hawkey
Executive Creative Director: Eduardo Tavares
Creative Directors: Viton Araújo/Diego Torgo/Victor Afonso/Guillermo Aracena
Agency Executive Producer: Philip Schneider
Agency SVP Group Production Director: Chinkara Singh
Production Company: Bro Cinema, Lisbon
Production Company Founder, Director: Mário Patrocínio
Line Producer: Mariana Cucchiarelli
Director of Photography: Tomás Paiva Raposo
Head of Production: João Cruz
Production Companies Project Managers: Váva Mayrink/Lara Borges
Post-Production Company: Ars Thanet, Warsaw
Post-Production Company Founder Partner, CCO: Peter Jaworowski
Music Production Company: Tempest, Brooklyn
Production Company Founder, Music Director: Lucas Duque
Production Companies Production Managers: Nuno Mendes/Marta Marta Araújo
Production Company Production Assistant: Eneida Neves
Production Company Post Supervisor: Jimmy Egreja
Production Company Post Coordinator: Sadik Jamal
Production Company VFX: Ricardo Viana
Production Company Editor: Ricardo Damásio
Production Company Grading: Daniel Laranja
Production Companies Sound Operators: Miguel Souza/Victor Ribeiro
Production Company Make-Up Artist: Lexie Wolfs
Sound Edit & Mix: André Almeida Guel
Audio & Music Production Company: Sonido, Lisbon
Producer - Sonida: Manuel Pinto

Description:
Magnetic Stories is a unique audiobook collection that transforms a scary MRI into a wondrous experience for younger patients.

Every MRI scan makes a unique sequence of sounds, so it is possible to predict when each of them will occur in the scan.

We collected the most common Magnetic Resonance Imaging (MRI) sequences to transform their audio data (sound sequences as loud as a military jet) into beautiful children’s audiobooks.

With Magnetic Stories, Siemens Healthineers, a top MRI manufacturer, uses data to shift the way that hospitals, radiologists, parents, and children interact with their product. Now, an MRI is no longer a giant, cold, scary machine; it is a gateway to a delightful experience for children—allowing pediatric patients to immerse themselves in original stories during their scans, easing their fears about the MRI machines and contributing to their health journey overall.