Grand LIA
Pharma & Medical
| Entrant: | Ogilvy Taipei, Taipei |
| Brand: | HPV Cancer Prevention - The Life Bureau |
| Title(s): | "Ep1. Freedom Hooray", "Ep2. Love is Everything", "Ep3. Hope Descends" |
| Corporate Name of Client: | Merck Sharp & Dohme (I.A.) LLC. Taiwan Branch (U.S.A.) |
| Client Company: | Taiwan Association of Obstetrics and Gynecology, Taipei |
| PR Company: | Era Ogilvy Taiwan, Taipei |
| PR Company Account Manager: | Iris Hsieh |
| PR Company Account Executive: | Elaine Huang |
| PR Company Business Director: | Cindy Tien |
| PR Company Communications Director: | Vicky Huang |
| Agency: | Ogilvy Taiepi, Taipei |
| Global Chief Creative Officer: | Reed Collins |
| Chief Creative Officer: | Giant Kung |
| Group Creative Director: | Gene Wu |
| Creative Director: | Kimi Tseng |
| Creative Director - Art: | Kimi Tseng |
| Creative Director - Copy: | Gene Wu |
| Associate Creative Director: | Andrew Feng |
| Senior Copywriters: | Gene Wu/Andrew Feng |
| Copywriter: | Orca Yu |
| Senior Art Director: | Kimi Tseng |
| Art Director: | Zoe Tsai |
| Agency Executive Producer: | Alan Leung |
| Agency Senior Producer: | Lynn Zhang |
| Agency Business Director: | Cindy Tien |
| Agency Account Executive: | Elaine Huang |
| Agency Account Director: | Vicky Huang |
| Agency Account Manager: | Iris Hsieh |
| Agency Account Team: | Cindy Team |
| Production Company: | INNOVATE FILMS, Taipei |
| Production Managing Director: | Jeffrey Yuan |
| Director: | Shaun Su |
Description:
It has been confirmed that HPV can trigger cancers such as Cervical Cancer & Head and Neck Cancer. It’s essential to promote the importance of HPV vaccination to the public. It is impossible for people to proactively pay attention to cancer prevention! We need to employ entertaining methods.
We have created a 3-episode mini-series called “The Life Bureau”, corresponding to the 3 key states of love in life: “Young singles,” “Newly-weds,” and “New parents.” We want everyone to know that destiny is not set in stone. For the sake of the everyone you love, you cannot let disease control you.
Cultural Context: In Taiwan, many believe in "gods," recognizing their influence on human destinies. Despite faith in "fate," there's a belief in "man conquering nature." Fate has a plan, but personal happiness depends on free will.
Crucially, human illness are influenced by lifestyle and environment. Early vaccination can prevent some cancers! Proactive prevention is vital for mastering life.