Press Releases Winners Excel Statues/Logos Purchase Awards

Non-Traditional: All Winners



Grand LIA

Non-Traditional

Rethink, Toronto

Brand: Coors Light

Title: "Coors Light's Out"
Bronze

Non-Traditional
Automotive

Jung von Matt, Hamburg

Brand: Hyundai IONIQ 5 Robotaxi

Title: "Hyundai Gets Its Driver’s License."
Bronze

Non-Traditional
Automotive

Publicis Conseil, Paris

Brand: Renault

Title: "Cars to Work"
Gold

Non-Traditional
B2B Communication

DAVID Madrid, Madrid

Brand: JCDecaux

Title: "Meet Marina Prieto"
Silver

Non-Traditional
B2B Communication

LePub, Milan

Brand: Heineken

Title: "Pub Museums"
Bronze

Non-Traditional
B2B Communication

VML, New York

Brand: Coca-Cola

Title: "Thanks for Coke-Creating"
Gold

Non-Traditional
Beverages

Rethink, Toronto

Brand: Coors Light

Title: "Coors Light's Out"
Bronze

Non-Traditional
Beverages

LePub, Milan

Brand: Heineken

Title: "150 Years of Whateverken"
Bronze

Non-Traditional
Beverages

VML, New York

Brand: Coca-Cola

Title: "Thanks for Coke-Creating"
Gold

Non-Traditional
Branded Content

Creative X, Menlo Park

Brand: WhatsApp

Title: "We Are Ayenda"
Bronze

Non-Traditional
Branded Content

Marcel, Paris

Brand: Orange

Title: "WoMen's Football"
Silver

Non-Traditional
Confections/Snacks

Weber Shandwick, Chicago

Brand: Pop-Tarts

Title: "The First Edible Mascot"
Gold

Non-Traditional
Corporate Purpose/Social Responsibility

LePub, Milan

Brand: Heineken

Title: "Pub Museums"
Silver

Non-Traditional
Corporate Purpose/Social Responsibility

Circus Grey, Lima

Brand: UNACEM

Title: "Sightwalks"
Silver

Non-Traditional
Corporate Purpose/Social Responsibility

Colenso BBDO, Auckland

Brand: PEDIGREE

Title: "Adoptable. By PEDIGREE."
Silver

Non-Traditional
Creative Use of Data

FCB Chicago, Chicago

Brand: Digital Public Library of America

Title: "Banned Book Club"
Silver

Non-Traditional
Creative Use of Data

McCann Poland, Warsaw

Brand: Mastercard

Title: "Room for Everyone"
Gold

Non-Traditional
Creativity in Commerce

Publicis Conseil, Paris

Brand: Renault

Title: "Cars to Work"
Gold

Non-Traditional
Direct Marketing

Colenso BBDO, Auckland

Brand: PEDIGREE

Title: "Adoptable. By PEDIGREE."
Gold

Non-Traditional
Direct Marketing

DAVID, New York

Brand: Supercell

Title: "Payback Time"
Bronze

Non-Traditional
Direct Marketing

FCB New York, New York

Brand: Spotify

Title: "Spreadbeats"
Silver

Non-Traditional
Experiential

Maruri, Guayaquil

Brand: Super Extra

Title: "Rice of Glory"
Bronze

Non-Traditional
Experiential

AMVBBDO, London

Brand: Sheba

Title: "Gravy Race"
Bronze

Non-Traditional
Financial Services

AKQA, Amsterdam

Brand: Pink Chip

Title: "The First Index To Put A Price On Bias"
Bronze

Non-Traditional
Foods

SERVICEPLAN Germany, Munich

Brand: PENNY

Title: "Price Packs"
Silver

Non-Traditional
Gaming

DAVID, New York

Brand: Supercell

Title: "Payback Time"
Bronze

Non-Traditional
Gaming

McCann London, London

Brand: Xbox Game Pass

Title: "The Everyday Tactician"
Bronze

Non-Traditional
Guerrilla Marketing

Jung von Matt, Hamburg

Brand: Laut gegen Nazis

Title: "Rights Against the Right - The First Trademark That Stops Trading Nazi Merch."
Gold

Non-Traditional
Live Events - Beyond Advertising

Weber Shandwick, Chicago

Brand: Pop-Tarts

Title: "The First Edible Mascot"
Bronze

Non-Traditional
Media

DAVID Madrid, Madrid

Brand: Netflix

Title: "Alcaraz Signs"
Bronze

Non-Traditional
Media

Mother, New York

Brand: The Wall Street Journal

Title: "Missing Articles"
Gold

Non-Traditional
Public Service/Charity/NGO

FCB Chicago, Chicago

Brand: Digital Public Library of America

Title: "Banned Book Club"
Gold

Non-Traditional
Public Service/Charity/NGO

Jung von Matt, Hamburg

Brand: Laut gegen Nazis

Title: "Rights Against the Right - The First Trademark That Stops Trading Nazi Merch."
Silver

Non-Traditional
Retail

SERVICEPLAN Germany, Munich

Brand: PENNY

Title: "Price Packs"
Bronze

Non-Traditional
Retail

Havas Paris, Puteaux

Brand: KFC France

Title: "Delivery Safe"
Bronze

Non-Traditional
Sustainability

Publicis Conseil, Paris

Brand: Renault

Title: "Plug Inn for Business"
Gold

Non-Traditional
Zeitgeist

Marcel, Paris

Brand: Orange

Title: "WoMen's Football"
Bronze

Non-Traditional
Zeitgeist

Dentsu Creative, New York

Brand: 7-Eleven

Title: "Always Open"